What does Revelation 3:6 mean?

This verse calls upon everyone with ears to pay attention to Jesus' inspired messages to the churches and obey the instructions they contain. A church's top priority should be obedience to the Word of God. A beautiful building, a dazzling pastor, a plethora of age-related programs, a full pastoral staff, and overflowing offerings pale in comparison to a congregation that hears and obeys God's Word.

In 2 Timothy the apostle Paul instructed Timothy, a young pastor, to preach the Word. He predicted a time when people would refuse to endure sound teaching. They would turn away from the truth and prefer preaching that would tickle their ears and cater to their personal desires (2 Timothy 4:2–4). People today, who attend church to hear feel-good preaching, or entertaining, non-threatening experiences, need Jesus' exhortation to hear what the Spirit says to the churches. As James 1:22 instructs, we should "be doers of the word, and not hearers only."