What does Revelation 3:18 mean?
ESV: I counsel you to buy from me gold refined by fire, so that you may be rich, and white garments so that you may clothe yourself and the shame of your nakedness may not be seen, and salve to anoint your eyes, so that you may see.
NIV: I counsel you to buy from me gold refined in the fire, so you can become rich; and white clothes to wear, so you can cover your shameful nakedness; and salve to put on your eyes, so you can see.
NASB: I advise you to buy from Me gold refined by fire so that you may become rich, and white garments so that you may clothe yourself and the shame of your nakedness will not be revealed; and eye salve to apply to your eyes so that you may see.
CSB: I advise you to buy from me gold refined in the fire so that you may be rich, white clothes so that you may be dressed and your shameful nakedness not be exposed, and ointment to spread on your eyes so that you may see.
NLT: So I advise you to buy gold from me — gold that has been purified by fire. Then you will be rich. Also buy white garments from me so you will not be shamed by your nakedness, and ointment for your eyes so you will be able to see.
KJV: I counsel thee to buy of me gold tried in the fire, that thou mayest be rich; and white raiment, that thou mayest be clothed, and that the shame of thy nakedness do not appear; and anoint thine eyes with eye salve, that thou mayest see.
NKJV: I counsel you to buy from Me gold refined in the fire, that you may be rich; and white garments, that you may be clothed, that the shame of your nakedness may not be revealed; and anoint your eyes with eye salve, that you may see.
Verse Commentary:
In response to the Laodicean church's smug self-assessment, Jesus advises it to buy pure gold from Him. He also offers the church white garments and eye ointment. Gold, garments, and eye salve were Laodicea's chief exports. The apostle Peter described faith, approved by the test of fire, as much more valuable than gold (1 Peter 1:7). The Laodiceans boasted about their wealth, but they needed genuine faith that was far more valuable than material wealth.

The city was famous for its manufacturing of glossy wool, but Jesus offered the church members white garments that would cover their spiritual nakedness. The Laodicean church was blind to spiritual realities. Its focus was on earthly comforts and prosperity. Laodicea was well known throughout the region for its production of eye salve that was used to treat a number of eye diseases. Jesus offers salve that could cure spiritual blindness. Symbolically speaking, if the Laodiceans applied the eye salve Jesus offered, they would be able to see their lukewarm condition and subsequently repent.
Verse Context:
Revelation 3:14–22 is Jesus' final and most strident message, addressed to the church at Laodicea. We learn from this assessment that the Laodicean church was lukewarm, smug, and self-satisfied. It boasted about its wealth and need of nothing. But the church deceived itself. In terms of its spiritual condition, it was wretched, pitiable, poor, blind, and naked. Jesus urged the church to turn to Him, as He was positioned outside the church, inviting whoever heard His voice to open the door and welcome Him. Laodicea is the only church of seven which receives only criticism, and no positive remarks.
Chapter Summary:
These final letters symbolize Church history from AD 1500 to the Rapture, the event that transports the Church from earth to be with Jesus. Sardis had a good reputation, but it was actually spiritually dead. Philadelphia had a good opportunity to spread the gospel, and it had kept Jesus' word and had remained loyal to Him. As such, Jesus promises to reward this church's conquerors. Laodicea was proud of its wealth, but was spiritually lukewarm, a characteristic that Jesus detests. He promises to fellowship with anyone in the church who would heed His voice and welcome Him. Laodicea is the only church given no praise by Christ.
Chapter Context:
This chapter concludes the letters Jesus instructed the apostle John to write to seven churches in Asia Minor. Those messages began in chapter 2. This passage ends the section of Revelation that describes the things that are (Revelation 1:19), meaning the things which existed in John's lifetime. Chapter 1 describes what John had seen (Revelation 1:19), and chapter 4 begins John's account of what was to take place in the future (Revelation 1:19).
Book Summary:
The word ''revelation'' means ''an unveiling or disclosure.'' This writing unveils future events such as the rapture, three series of judgments that will fall on the earth during the tribulation, the emergence of the Antichrist, the persecution of Israel and her amazing revival, as well as Jesus' second coming with His saints to the earth, the judgment of Satan and his followers, and finally, the eternal state. This content, combined with the original Greek term apokalypsis, is why we now refer to an end-of-the-world scenario as ''an apocalypse.''
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